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Scarcity Cognitive Biasness influence on the buyers

Scarcity Cognitive Biasness influence on the buyers

Do you know that Cognitive Biasness can play important role in generating sales?
Yes, you heard it right. Cognitive Biasness is using such tactics which can make buyers make an immediate purchase decision. It is means tricking buyers' minds using several tricks. Let's talk about Scarcity Cognitive Biasness in this post: "The way to love anything is to realize that it might be lost"

Let us explain this by taking the example of an auction: In auction what happens, when you hear the countdown of closing the sale, the thought which comes to your mind is, "If I won't buy this item now, then maybe I can never have this again"

Yes, they take help of this Cognitive Biasness, where you will sense the feeling that of the scarcity of product with high demand. And most likely, you opt to go with purchasing the product. Because of the thought ", I might never have this again"

This biasness makes people value the product which will not available to them later on. Thinking the same, they tend to decide between buying the product.

Do you know that Cognitive Biasness can play important role in generating sales? Scarcity biasness makes people value the product which will not available to them later on. Thinking the same, they tend to decide between buying the product

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