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Mobile application development & their Benefits

Mobile Application Development and their Benefits

With us living in the age of technological advancements and inventions, the mobile app industry has become a powerful tool which is being used by companies near and afar. However, despite the high ground that it has reached, it is in a dynamic and transformative stage and is always changing to suit the needs of the developer and also to make the user experience more enjoyable and engaging. However, before we dive into these changes, let us first look at what mobile app development really is and how it supports our needs.

What is Mobile App Development?

Mobile App Development in its most basic terminologies is the set of procedures followed to create mobile device supported applications. The user then downloads these applications on various platforms and utilizes them remotely.

Types of Mobile Applications

If we look at mobile applications from an overall perspective, they are categorized into 3 major types, being, native apps, web apps and hybrid apps.


Mobile applications which are specifically tailor-made for a certain device’s OS are known as native apps. However, the major drawback with such applications is that they are programmed to function only on that specific OS and are incompatible with others. These are the most basic of applications and are coded using Java, Python, C++ and React.

Web Apps

These applications are accessed using web browsers like Chrome and Firefox and run using the website’s host server memory. They do not require any downloading or installing and can be run remotely as long as there is an established connection to the web. Such applications are developed using HTML5, JavaScript, Ruby etc.

Hybrid Apps

If one requires the best of both worlds, it is highly recommended to use the dynamic nature of hybrid apps. These applications are by nature web apps, but have the look and feel of a native one.

Benefits of using mobile applications

Mobile applications come with a variety of strong points which lead them to be used in various situations. It is highly recommended to use mobile applications for the following reasons.

Provide more value to customers

Apps are easy to use and are more engaging to customers. It also helps to bring important services to the fingertips of customers and helps them gain more interest in your company. For example, introducing purchasing and retail to an app allows the user to depend on the app for their requirements such that they have a hassle-free experience and can escape the work of looking for a trusted platform to buy those requirements.

Help establish effective connection with customers

Especially during the initial start-up phases of your company, customer reviews and feedback is highly essential to your growth. Apps are more reliable, personalized, convenient and efficient, which allow them to act as a better go to for your clients.

Have a competitive edge in your niche

In the world of digital marketing, research often shows that most customers are more likely to use an app to avail their services and to buy products rather than just use websites as they are easily accessible and are more user-friendly. Therefore, having a mobile application to satisfy these needs of your customers will not only help you have a strong standpoint among your competitors, but it will also help build trust and improve customer relationships.

Mobile application development tools

There are various tools, both open source and subscription based, that allow a developer to create stunning, eye-catching apps which are best suited for your company. Here are some platforms that might interest you.

React Native

A platform created by Facebook, this platform is best suited for JavaScript developers and offers a very dynamic set of tools to help achieve your dream app. It is also efficient, easy to debug, highly compatible and performs well on Android and iOS.


One of Microsoft’s open source frameworks, this tool is highly useful across many platforms and uses C# in a .NET framework. It is also easy to streamline and share code, and quicker in general. Most applications created using Xamarin are built on Visual Studio.


With 60% of Fortune 100 companies relying on Sencha, it is definitely a mobile app development tool that goes beyond the mark. Sencha’s products allow developers to build apps for desktops, tablets, and smartphones. It is a comprehensive JavaScript framework which is useful for building cross-platform apps and includes more than 140 pre-built UI components.

Mobile Application Development Process

There are various steps involved during the creation of a mobile application. They are, project requirement discussion, business insight and estimation, signing an NDA, building the wireframe of the app, the UI design, the development of the app dependent on use-case scenarios, Q/A testing and auditing, launching the app and post-production support. Following these steps allow the development process to continue smoothly without any errors. Error and exception handling in these cases also become extremely efficient and does not put too much of a workload on the development team.

Mobile Application Development Languages

Apart from the creation of the app, choosing a suitable wireframe and language is also a very important factor. Java, Kotlin, C++, C#, Python, HTML, Dart are some of the more commonly used ones. Java initially was the official language for mobile app development, as it supported many emerging technologies and platforms. However, owing to the dynamic nature of Kotlin and its capability of simplifying large superfluous pieces of code into null pointer exceptions, it was declared as the new official a little while later.

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